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Professional Cosmetics Go High Def
By: Leslie Benson
Posted: December 1, 2008, from the December 2008 issue of GCI Magazine.
According to Michael Benjamin, president and CEO of Temptu—a professional, U.S.-based airbrush makeup and body art business that’s launching a new consumer line in 2009—people’s lives are ever-evolving in the digital realm.
page 7 of 7For professional brands that are interested in adding natural mineral powders or naturally derived active ingredients to products, suppliers such as Presperse offer such materials. “At the same time, we also provide highly technological synthetic ingredients to those customers not following the trend,” says Presperse’s production line manager, Phillips. “One path is not better than the other. It is just a matter of preference.” One global trend that is gaining ground in the professional cosmetics market, on the other hand, is the reduction of packaging waste. Mehron, for example, ensures its packaging vendors use recycled materials. Also, global compliance via eco-friendly ingredients parallels the sustainability movement, with suppliers offering products compliant with Cosmebio, Ecocert, BDIH, the Soil Association and NOP standards.
Making the Transition
Along with more eco-friendly ingredients and packaging, as the professional color cosmetics industry shifts its focus toward more high-definition-ready products in the next five years, Mehron’s president believes the overall quality of professional cosmetics will improve globally. “There are many areas of the world where consumer cosmetics are readily available, but not professional cosmetics,” Melik says. “A good example of this is India. India has the largest movie production industry in the world, but still lacks access to professional-grade cosmetic products. There are other emerging markets for professional cosmetics, as well.”
According to Dimino of Pros-Aide, the shift to high-def in film, television and photography will not only expand current product lines, but also provide the catalyst for the expansion of the professional color cosmetics arena as a whole. “The need for professional, quality makeup is now more acute than in the past,” DiMino says. “Anyone in the view of the camera has to look perfect, or the camera will pick it up. This is an opportunity for the industry, as the demand for quality makeup professionals—and products—is increasing.”