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The Lipstick Index Holds True

Posted: April 9, 2009

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Though the cosmetic, antiaging and suncare markets should hold strong throughout the recession, other beauty and personal care markets may not. "Shoppers are trading down to save money on purchases they don't deem necessary. So everything beyond deodorant, shampoo and razors is at risk," said Holleran. "Personal care companies need to focus on value, feel-good benefits and new product innovation to keep shoppers interested."

Mintel Re-forecasts Oxygen Reports for Better Market Predictions

Market research leader Mintel has re-forecasted all of its Oxygen reports from 2007 and 2008 due to the unprecedented economic changes of the past year. Never done before, according to the company, Mintel decided to re-forecast these market size predictions so its consumer, market and trend reports would more accurately reflect market expectations in the next five years. Each re-forecasted Mintel Oxygen report maintains its original market size predictions, so readers can see the recession's true impact on their market.