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L'Oréal Survey Reveals Beauty Habits in the Face of Recession

Posted: August 31, 2009

In an ongoing effort to better understand women's beauty routines, L'Oréal, in its 100th year, commissioned an international usage survey. According to the company, the research featured some unexpected findings about how women's makeup habits are adapting in response to the recession, including how women are using makeup to get ahead at work.

The Beauty Barometer survey asked 4,000 women in the U.S. and four European countries about their cosmetic products and usage. And findings revealed that while women have changed the shades they purchase to be more "natural," they won't be giving up their favorite products anytime soon.

Survey highlights include: