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Color gives society a way to express mood, attitude and style. Color cosmetics can do all that and fit into a purse. As in all areas of the beauty business, color cosmetics go through trends, from the intense blue eye shadow of the ’80s to the natural look of the late 90s and early 21st century.
Companies first look to their customers, current events and social trends when forecasting the latest and hottest trends. For example, Color Marketing Group (CMG)—bases decisions on its members’ expertise in fashion, home design and cosmetics. It forecasts a down-to-earth color palette for 2007, reflecting society’s increasing environmental concerns. CMG predicts softer botanical greens; blues reflecting water and sky; neutrals mimicking the color of rocks, stone and soil; with deep reds and warm orange punch colors.
Companies use such forecasts as a barometer for color. At the same time, individual creative directors are inspired by a variety of experiences and this inspiration finds its way into their color collections. Fashion still plays the most influential role, with runways contributing inspiration, trends and fabrics that become part of color cosmetic collections.
“I look at fabrics, textures, runways and anything fashion-inspired. I am also influenced by music, nature, people, travel, architecture and the woods,” said Suzi Weiss-Fischmann, executive vice president and artistic director, OPI. The company recently introduced its Australia collection, inspired by the fashion industry with Australian culture overtones.