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The Sun-kissed Look and Other Color Trends

By: Nancy McGuire, BASF BeautyCare Ingredients
Posted: December 9, 2009, from the December 2009 issue of GCI Magazine.

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Shimmering transparent effects for this trend can be achieved by using intermediate particle size borosilicate pigments. The clear substrate of BASF’s borosilicate and pure white synthetic mica pigments are ideal where transparent color effects are desired. Upcoming trends for earth tones such as tans and terra-cotta are realized through the use of iron oxide-coated effect pigments of varying substrates such as BASF’s Cloisonné mica-based and Reflecks Dimensions borosilicate-based effect pigments. These pigments are also used to achieve the bronzed, metallic looks.

Regal and Majestic

Majestic color such as precious gold accents and jeweled ornamentation is a second upcoming color direction. Pink gold, brushed copper and platinum, as well as blue–grayed mauve and turquoise blue are part of this trend direction.

Key descriptive words for this story for texture are: pearly accents, inspired by water, eroded iridescence, aged gold, regal, motion and depth, watery aqua-blue tones, semi-precious gems, light-catching, sparkle, jeweled brilliance, soft metallic, antique like, and brushed copper.

To achieve regal or royal connotations in cosmetic products, for example, gold colored Cloisonné iron oxide-coated mica pigments in various particle sizes—with effects from satiny to sparkling—can be used. Small particle size pigments such as these are used where subdued and soft effects are desired. The larger particle sizes are used to achieve more dramatic and bold effects, and this color story calls for both.

Water inspired bluish aqua colors are complex. BASF achieved these colors by combining its Reflecks MultiDimensions color-changing effect pigments with the jewellike Gemtone green and blue absorption effect pigments. Reflecks MultiDimensions borosilicate-based color-changing effect pigments were also used in the interpretation of this color palette to add a sense of motion or depth to color cosmetic and personal care products.