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The Sun-kissed Look and Other Color Trends

By: Nancy McGuire, BASF BeautyCare Ingredients
Posted: December 9, 2009, from the December 2009 issue of GCI Magazine.

page 5 of 7

An interesting new trend will be “erased” features. The brows, lips, eyes or nails are concealed with makeup that matches the skin tone to allow other features to be emphasized.

Retro Precision

A fourth color and texture direction will feature pinkish beige and gray, along with deep and dense reds, and berry and wine shades such as burgundy.

Key descriptive words: strong reds, classic elegance, shiny or matte, lacquered, seductive and alluring, deep burgundy reds, 1950s couture, porcelain finishes, satiny complexions, perfection and precision, and light diffusing.

BASF found that its Reflecks Dimensions and Cloisonné pigments in rich colors such as Really Rouge, Sparkling Blackened Red, Rouge Flambé, and Nu-Antique Red were appropriate for meeting the task of transforming cosmetics into the rich reds and burgundies of this color story.

Complex colors that aren’t readily identifiable as simply one color or another require artistic blending of multiple effect pigments. To achieve the looks called for in this color story, Cloisonné Golden Bronze and Orange were blended with the shimmering and pure white synthetic mica-based Chione Snowfall white. Through testing blends of these types of effect pigments, it was easy to envision differentiated highlighters and foundations that add just the right glow to the skin.

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