Brands & Products > Color Cosmetics | Global Cosmetic Industry

The collection reimagines three e.l.f. hero products—Power Grip Primer, Halo Glow and Camo—through H&M’s fashion-forward lens, turning high-equity makeup IP into emotionally driven, wearable fragrance.

H&M x e.l.f. Enter Fragrance at Peak Momentum—Turning Hero Makeup into Scented IP

For the first nine months of 2025, fragrance emerged as one of the strongest categories across the mass and prestige channels.

'Fragrance has been benefiting from deep changes in consumer trends, including frequency of use, appetite for more premium, luxury scents and new habits to “collect” various scents and brands,' says Alexandre Terseleer, a partner in the private equity practice at global strategy and management consulting firm, Kearney. 'However, at this stage the offering has become so vast that most consumers start feeling overwhelmed–lending itself well for consolidation at the level of brands (and portfolios thereof).'

Megadeals, Fragrance Frenzies and the Gen Z Wallet: Your 2026 Beauty M&A Playbook

“Dupes,” minis, and discovery sets are thriving alongside true luxury.

U.S. Beauty Market Outlook 2026: Value, Wellness, and Technology Power a Category That Keeps Growing

Give Me Grip is a salmon PDRN–infused grip primer.

KimChiChic Beauty Releases Salmon PDRN–Infused Grip Primer

This formula fuses cutting-edge K-Beauty skin care with high-performance makeup wear, delivering both skin benefits and long-lasting hold.

Advance Your Expertise with UC’s Online Master’s in Cosmetic Science

Advance Your Expertise with UC’s Online Master’s in Cosmetic Science

Stay on the cutting edge of skincare, haircare, and personal-care product innovation with UC’s 100% online MS in Cosmetic Science. Gain expertise in formulation and safety taught by world-class faculty with real-world industry experience.

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Advance Your Expertise with UC’s Online Master’s in Cosmetic Science

From business practices to consumer exploration, AI is permanently embedded into Beauty's everyday language as sophistication levels grow and consumers come to expect greater levels of AI expertise and personalization from their favorite brands.

How Brands Can Navigate Beauty AI with a Human Touch

The AI Beauty landscape is ripe with potential, and brands are using personalization to give it a human touch.

'I'm so excited to bring Rare Beauty to Ulta Beauty,' said Selena Gomez, Rare Beauty founder and creator. 'I started Rare Beauty to help people feel seen and celebrated as they are.'

Rare Beauty Expands to Ulta Nationwide in 2026 with Exclusive Products & Charitable Initiative

This marks Rare Beauty’s first retail expansion since the brand launched in 2020.

The transaction, with the unanimous support of its lenders and TPG, will significantly reduce the company's debt and strengthen its long-term financial positioning.

Anastasia Beverly Hills Completes Recapitalization Transaction with a $225M Equity Investment

Anastasia Soare, founder and CEO of Anastasia Beverly Hills, said, "With this transaction, we have greater financial flexibility to support ABH both today and through our next chapters of innovation and growth...

Bids are due to Hilco Global on or before January 26, 2026 at 7 a.m. PST, and an auction will be conducted via Zoom the next day.

Hilco Global Seeks Offers for Color Cosmetics Brand Pat McGrath Labs

Bids are due to Hilco Global on or before January 26, 2026 at 7 a.m. PST, and an auction will be conducted via Zoom the next day.

This year takes a deep dive into the beauty landscape, tracking social growth, engagement and search demand to reveal which brands are leading the conversation.

Cosmetify's 2025 Q3 Index Ranks Huda Beauty and Kylie Cosmetics as Top Beauty Brands

In Q3 2025, Huda Beauty continues its reign at the top of the leaderboard, while Kylie Cosmetics storms onto the Index as a new entry in second place.

In 2026, companies will seek brands with a more disciplined and surgical environment focused on biotech, R&D capabilities, high-growth indies and corporate divestitures, rather than simply pursuing scale.

Which Beauty Brands Are Ripe for Acquisition in 2026?

In 2026, companies will seek brands with a more disciplined and surgical environment focused on biotech, R&D capabilities, high-growth indies and corporate divestitures, rather than simply pursuing scale.

The Swan Beauty Mirror is powered by five technology pillars: an AI skin analyzer, a personalized routine builder, a smARt makeup artist, an exclusive marketplace and an embedded social community.

AI-Powered Smart Mirror Redefining At-Home Beauty Routines, Beauty Discovery and Commerce

The Swan Beauty Mirror is powered by five technology pillars: an AI skin analyzer, a personalized routine builder, a smARt makeup artist, an exclusive marketplace and an embedded social community.

The serum-infused formula is powered by peptides, hyaluronic acid, vitamin B5 and nourishing oils.

Urban Decay Announces New Serum-Infused Tubing Mascara

Tube Job introduces the next generation of tubing technology with an 89% serum-soaked formula that claims to visibly wrap, lift and lengthen each lash.