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Color Cosmetics in the Midst of a Makeover

By: Oru Mohiuddin, Euromonitor International
Posted: January 24, 2014, from the January 2014 issue of GCI Magazine.

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But it is not just traditional categories that are at risk of becoming obsolete. The pursuit for a natural look and feel are driving a new generation of skin care products that naturally illuminate skin and hide imperfections without needing any makeup coverage. L’Oréal RevitaLift launched Miracle Blur, which claims not to be a foundation or primer but can create smooth-looking skin by disguising lines, wrinkles, pores and uneven skin texture.

Could products such as Miracle Blur cannibalize color cosmetics as a whole? For the time being, the trend likely will remain confined to creating a natural look through ground-breaking innovations within color cosmetics.

Oru Mohiuddin is a senior analyst, beauty and personal care, at Euromonitor International. Contact her at oru.mohiuddin@euromonitor.com.