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Julep Pops Up in NYC for the Holidays

Posted: December 4, 2013

Pop-up shops are here today and gone tomorrow—but what if you could turn a one-time visit to a temporary store into a year-long personal shopping experience? Julep's new Manhattan pop-up, coming to 102 5th Ave. between December 13 and December 22, 2014, invites visitors to personally experience Julep's popular online Maven subscription program in the real world. Visitors can discover their style profile, customize the product mix for their monthly Maven boxes, or gift the subscription to a friend or family member. Shoppers will not only walk out of the pop-up store with their first Maven box, but also the promise of receiving a personalized assortment of Julep’s most innovative new products straight to their door each month.

"With our first pop-up, we’re bringing online retail to the physical world,” said Jane Park, CEO and founder of Julep. “Most pop-ups are temporary retail stores that leave customers thwarted when they’re gone. With the Julep New York pop-up, we’re seamlessly integrating e-commerce subscriptions into the store experience, turning a one-time shopping trip into a long-term customer relationship.”

At Julep’s New York City pop-up, shoppers can: