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Julep Targets Nail Color Trends for March

Posted: March 12, 2014

Straight from the runway to fingertips everywhere, nail polish has become a key indicator of up-to-the-minute trends. Julep released its latest Nail Polish Color Report, a monthly snapshot of top nail polish trends based on customer preferences and recent sales data.

"Pay attention to fingertips, because what women wear on their nails is a harbinger for larger trends—both fashion-focused and economic," said Jane Park, CEO and founder of Julep Beauty. "Most trends in the beauty and fashion worlds are decided by editors and designers, but the Julep Nail Polish Color Report unveils actual style movements women are adopting across the U.S."

At the beginning of each month, Julep introduces ten nail polish colors to its thousands of Maven subscription program customers. During the Monthly Maven Reveal, subscribers choose from a selection of curated beauty boxes and select add-on products. Julep analyzes all this data to paint an accurate picture of current nail color trends.

"After suffering through some extreme weather patterns this winter, women are ready to forget the polar vortex, severe drought and heavy flooding and embrace spring," said Park. "Consumer confidence is on the rise; women seem to be in a more positive mood and are choosing light pastels and sheer white for their nails. They're also taking inspiration from runway trends and embracing blues of all shades and deep corals."

Julep’s March nail polish trends: