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OPI Goes Fashion Forward in New Collaboration with Gwen Stefani
Posted: October 9, 2013
OPI joins celebrity partner Gwen Stefani in announcing seven new limited edition nail lacquers for 2014, featuring standout color in breakthrough finishes. Highlights from the collection include a bold red lacquer that pays homage to Stefani’s signature lipstick, a new semi-matte satin finish in shades of gold and black, and a mirrored chrome paired with a special base coat.
Inspired by the 2013 Metropolitan Museum Costume Institute Gala that featured the theme “Punk: Chaos to Couture,” OPI executive VP and artistic director Suzi Weiss-Fischmann decided to create a collection of lacquer-celebrating the role of music as a major influence in fashion. “With her expertise as a singer, songwriter and designer, who better to collaborate with than Gwen Stefani?” asked Weiss-Fischmann. “Known for her trademark red lips, bold eye makeup and nail art, Gwen uses beauty to accessorize her style.”
Stefani’s signature red OPI hue—Over & Over A-Gwen—is available in a boxed set, which includes Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes for creating unique nail designs, as well as nail glue for easy application. Love.Angel.Music.Baby. and 4 in the Morning feature a new, semi-matte satin finish designed to be worn without top coat, and Push and Shove, a bold chrome hue, is also worn without top coat but requires a special complimentary base coat called Lay Down that Base. The collection is rounded out with two glossy crème lacquers and one sparkly glitter shade: Hey Baby, I Sing in Color, and In True Stefani Fashion.
“OPI wanted to create a collection as dramatic, diverse and glamorous as its namesake,” added Weiss-Fischmann. “With crème and glitter hues, new satin matte texture, a mirrored chrome and Swarovski Elements, Gwen Stefani by OPI presents the latest in pigments and finishes, while combining elements of haute couture and street fashion.”