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Spring/Summer 2014 Beauty Colors and Influencers

By: Roseanna Roberts
Posted: December 19, 2013, from the January 2014 issue of GCI Magazine.

Each season, a select number of beauty trends become the go-to looks. Some are straight off the runway, while others evolve from the previous seasons. And while the trends themselves are usually obvious, the driving forces that have gained them a spot at the top aren't always as evident.

Here, we'll dive into some of the drivers and influences behind the top beauty color trends for spring/summer 2014.

Fresh Faced

As seen on the runway at 3.1 Phillip Lim, Jill Sander, Prada, Chloe and Alexander Wang.

Women, and increasingly men, are investing in quality products to protect and care for their skin. New formula technologies and innovations allow for greater results, and consumers expect to see great improvements in the condition of their skin. The outcome? Women feel more comfortable with the condition of their skin and wear less base makeup. This rejection of a “painted face” is reflective of a larger societal trend, where youth reigns supreme. This obsession with anti-aging leads to the desire for flawless, supple skin, and the au natural face appeals with its youthful connotation, a hint of naiveté.

Although the look may appear completely natural, a few key products have risen to great heights to help achieve this flawless complexion. Tinted moisturizers and spot concealers even out skin tone, while highlighters and illuminating products brighten key areas of the face to create a dewy, youthful glow. BB and CC creams also are popular for slight touches of makeup without the typical layer of coverage.

Warmed Up Metallics

As seen on the runway at Jason Wu, Christian Dior and Gucci.

Evolving from the tarnished metallics trend of fall/winter 2013, a warmer incarnation of these heavy metals lights up faces this season. Copper, bronze and rose gold are favored for their complexion-enhancing qualities.

These warmed-up metallics suggest a shift in the luxury market, where overt opulence is replaced with understatement. Rough-hewn textures appeal for their unrefined nature, and as natural resources become depleted around the world, their use becomes coveted across all industries, treasured for their exclusivity. These earthy mineral hues are applied as highly textured material, with a subtle polish.

Lids, lashes and brows offer an ideal canvas for adornment. New leafing techniques and sparkling pigments also introduce popular ways to feature a bit of metallic makeup.

Energizing Orange

As seen on the runway at MSGM, DKNY, John Richmond and Prabal Gurung.