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Spring/Summer 2014 Beauty Colors and Influencers

By: Roseanna Roberts
Posted: December 19, 2013, from the January 2014 issue of GCI Magazine.

page 2 of 3

Recent seasons have seen an influx of brightly colored lips, mostly in the red family. For spring/summer 2014, electric orange is introduced as the trend, a forward evolution of the ruby pout. Rustic red, tangerine and apricot orange command attention, with a flirty attitude. These juicy and delicious hues replace the classic red lip and bring a positive and optimistic expression.

In a world full provocative media, shock value has reached a saturation point. A lighthearted attitude becomes a refreshing outlook and sunny, vibrant color is appreciated for its cheerful demeanor.

In these shades, matte textures add dimension to color application.

Smoky Plum and Eggplant

As seen on the runway at Celine and Rochas.

Grunge and goth movements that originated in the 90s have seen a resurgence in recent years. Noteworthy fashion labels have embraced the movement, creating mainstream color benchmarks for fashion and beauty. Young trendsetters look to this aesthetic for inspiration in a time where rebellious behavior does not command the same attention, as it has all been done before.

Moving forward from the dark hues synonymous with the style, smoky purples revitalize the vamp movement with a softer side while retaining a dirty-pretty quality. Warmed-up plum and eggplant replace hard black lines. And high shine, glossy finishes create layers of transparency on eyes. Also, lips are matte or include a touch of moisture with a satin finish.

Cool Pink

As seen on the runway at Prabal Gurung and Cynthia Rowley.

Pink has always been a staple in color cosmetics, renowned for its ability to enliven skin tones of any hue. And although often associated with an overtly feminine connotation, modern pink stands as a symbol for female empowerment.

As women assert their position in the workforce, they become confident in their identity, celebrating individuality and creative spirit. Instead of rejecting classically feminine colors, they are embraced.

The blue undertone of cool pink gives this girlish hue a strong edge. Thus, the bright hue is seen on lips for spring/summer 2014, often in opaque matte applications.