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Stila to Take a Turn Around the Floor with "Dancing with the Stars"

Posted: August 29, 2013

Stila Cosmetics announced a strategic partnership with ABC and "Dancing with the Stars." Exclusive to Ulta Beauty, Stila Cosmetics and ABC will launch the Stila Dancing with the Stars Collection, a limited edition beauty offering inspired by the makeup used behind-the-scenes on the hit ABC competition show.

"We are honored to be partnering with ABC and Dancing with the Stars on this exciting collection," said Stila Cosmetics owner and CEO Lynn Tilton. "At Stila, we constantly strive to provide our customers with energizing and innovative collections, which I am confident we have achieved through our partnership with ABC."

The Stila Dancing with the Stars Collection will include:

"We are thrilled to be the exclusive retailer for Stila's new Dancing with the Stars collection," said Ulta senior vice president of merchandising Janet Taake. "With the popularity of both the show and Stila Cosmetics, we expect this to be a highly anticipated product assortment that will be lots of fun for those customers who want to capture the polished, Dancing with the Stars look."

The launch will be supported through promotions, including dedicated in-store displays at over 500 Ulta Beauty locations, retail events, public relations and social media activations, Ulta Beauty catalog advertising, and a gift-with-purchase promotion, which will begin 9/8/13 and run through 9/28/13.

Customers can also enter the Live. Love. Dance Sweepstakes. Hosted by Ulta Beauty, two winners and their guests will have the chance to attend the live finale of ABC's "Dancing with the Stars." To enter the contest, visit www.ulta.com/dance beginning 9/8/13 through 9/30/13.