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The Fragrance Foundation unveiled a new fragrance awareness initiative for the holiday shopping season through its “One Drop Changes Everything” campaign. This marketing initiative includes 40 telephone kiosk advertising placements throughout midtown Manhattan, which will begin appearing November 19. The colorful ads feature the silhouette of an atomizer and aim to attract the eyes of busy holiday shoppers.
Of the initiative, The Fragrance Foundation’s president Rochelle Bloom said, “In our ongoing effort to support the category we felt that the striking visibility of the creative and the headline will hopefully make the millions of consumers who will see this think fragrance, fragrance, fragrance for the holidays.”