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The Future Of Beauty: The Future of Fragrance
By: Shiri Sarfati, Lisa Negrelli, Jessica Wolfe, Monika Ziobro
Posted: November 11, 2010
Future of Fragrance: (from left) Shiri Safati (Repechage), Monika Ziobro (Coty Prestige), Rochelle Bloom (The Fragrance Foundation), Jessica Wolfe (Symrise Inc.), Lisa Negrelli (International Flavors and Fragrances).
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Scent Patch: The fragrance patch technology already exists. The patch emits fragrance to the body or an article of clothing.
Scent Ingestible: A team of Brazilian researchers has come up with a pill that replaces unpleasant body odor with a much more pleasing scent. The idea came from foods such as garlic, asparagus and curry, which perfume the skin, urine and sweat.
The team just released the Fyber Sense pill that, once consumed, discharges, through sweat, a lavender-like scent obtained from the herb coriander. It still needs more research before health authorities approve this pill for sale.
Scent Cocktail: Today’s technique of fragrance-making has greatly evolved, consisting of many notes that capture the aromas of popular cocktails. With drinks and fragrances being so similar in craft, the infusion of top scent notes with alcoholic cocktails will become a unique way to brand fragrance.
Scent is part of nature and triggers one’s olfactory memories. It enlivens one’s taste buds and it ignites one’s desires. It is the industry’s responsibility to excite and re-engage consumers. The time is now to embrace tomorrow’s dominant cohort, the Millennials. They love scent, and fragrance needs to connect with them through story-telling, quality product, interactive retail space and innovative technology.