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Exclusive Interview: Ted Lapidus Brand in Latin America

By: Cristina Kroll
Posted: August 15, 2011
Jean-Marc Daviaud

Jean-Marc Daviaud, regional director for Parfums Jacques Bogart in Latin America, has been paving the way for the Ted Lapidus brand in Latin America for the last 23 years.

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In regards to the current scenario for Argentina’s fragrance market, the executive noted that it is showing increased barriers for imported products—import taxes, inflation rates and frequent strikes from dock workers at the main ports where the few Daviaud named.

However, not everything about Argentina is negative for fragrance companies. Daviaud said the constant tourist flow that Argentina receives, attracted by a favorable currency exchange and notably from Brazil, boosts demand for this type of products.

Currently, the sales performance of fragrance in Latin America is led by Brazil, followed by Paraguay, Uruguay and Argentina. Daviaud noted that Chile and Peru are also showing promising performances, though they are small markets. “Brazil is Latin America’s engine," he said "Not only due to its market volume but also because of the country’s economic stability and the strength of [Brazil's currency].”

Ted Lapidus is sold through more than 150 points of sale in Argentina (in the largest perfumery chains, notably Rouge and Kartun, as well as the main shopping centers) and in more than 3,000 locations throughout Latin America.