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Aramis and Designer Fragrances, a division of The Estée Lauder Companies Inc., and Tory Burch LLC announced the signing of a multi-year agreement for the exclusive worldwide license of the Tory Burch fragrance business. This partnership marks Tory Burch's first foray into the beauty industry.
"Tory Burch is more than an innovative designer; she's a lifestyle brand. Tory empowers women with her clothes, creativity and experimentation of modern designs," says Veronique Gabai-Pinsky, global brand president, Aramis and Designer Fragrances. "She has an inspiring and affordable sensibility that we know will transcend into the fragrance industry."
"I'm thrilled to partner with The Estée Lauder Companies, an iconic company that has been a tremendous inspiration to me in business and philanthropy," says CEO and designer Tory Burch. "Fragrance is a natural extension of our brand—we will create unique fragrances that complement a woman's innate beauty. Fragrance is a part of my daily routine, and it evokes strong memories of my mother and grandmother. I still remember their favorite scents."
The first Tory Burch fragrance products are expected to be introduced in 2013.