Balenciaga has announced actress Kristen Stewart has been named the face of the fashion company’s newest fragrance for women. Stewart follows Charlotte Gainsbourg, who has represented Balenciaga Paris, the company’s first fragrance, since 2010.
Nicolas Ghesquière, creative director of Balenciaga, explained, “Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in Panic Room to her independent choice of Welcome to the Rileys, I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
“Kristen Stewart is the perfect choice as she embodies Nicolas Ghesquière’s unique vision for the second chapter in our fragrance history,” said Isabelle Guichot, CEO Balenciaga, and Catherine Walsh, senior vice president, American fragrances, Coty Prestige, a division of Coty Inc., noted, “Kristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga.”
Stewart commented, “I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”