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Making a Fragrance Connection Through Color

By: Michelle Harper and Lori Miller Burns
Posted: February 1, 2012, from the January 2012 issue of GCI Magazine.

page 6 of 6

Lori Miller Burns is the Arylessence director of marketing, helping the company’s clients evolve brands with fragrance. She brings insights from the marketplace into fragrance evaluation, applying consumer trends and behaviors to the development of fragrances. She also manages the annual Arylessence TrendWatch report. Miller Burns has previously worked as a brand, product and system marketer for brands such as Clinique, Aveda and The Body Shop.