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European Sales Up 78% for Inter Parfums, Helping Make 2011 Its "Best Year"
Posted: March 13, 2012
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Russell Greenberg, Inter Parfums executive vice president and CFO, noted, “The January 2011 commencement of European-based product distribution in the U.S. by Interparfums Luxury Brands, Inc., a subsidiary of Interparfums SA, had a significant influence on our reported results. As we had been reporting throughout 2011, this change in our U.S. distribution model factored into the increases in net sales, gross margin and S,G&A as a percent of sales for the each of the four quarters and for the year as a whole."
Greenberg also pointed out, “While my focus is on the year as a whole, the dramatic increase in fourth quarter sales and concurrent decline in fourth quarter profits and margins requires explanation. Promotion and advertising expenses included in S,G&A expenses for the three months ended Dec. 31, 2011, increased to $49.8 million and represented 26.3% of net sales as compared to $10.9 million or 9.7% of net sales in same period of 2010. Much of that increase is because we are now responsible for 100% of the cost of advertising support for our European-based fragrance brands distributed in the U.S.; in previous years, those costs were shared with our former U.S. distributor. In addition, the global launch of Burberry Body was supported with a strong visual campaign on a scale far greater than ever before. Further, our advertising spend for certain other strong sellers like Jimmy Choo and Montblanc also pushed our advertising and promotion budget to new heights. For the year as a whole, promotion and advertising included in S,G&A expenses aggregated $127.8 million or 20.8% of net sales compared to $69.2 million or 15.0% of net sales in 2010.”
On the subject of U.S.-based operations, Madar commented, “We have quite a few new products debuting this year. Love Fury by Nine West was launched at 650 Macy’s and 282 Nine West stores in the U.S. and internationally. Banana Republic’s Wildbloom Vert, an offshoot of 2011’s Wildbloom, is now in U.S. namesake stores with a men’s version in the works. Gap Established 1969, a new fragrance for Gap with versions for men and women, is currently hitting store shelves, and also scheduled for a 2012 introduction are Fairy Dance, our first new fragrance for Anna Sui and Wishes & Dreams for bebe.”
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