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2012 Top Ten FiFi Finalists Announced

Posted: April 12, 2012

The Fragrance Foundation announced the 2012 Top Ten FiFi Finalists. “Announcing the top 10 finalists is exciting as now we can really say we are in FiFi mode and look forward to the fun and anticipation at The FiFi Finalists Breakfast April 27th in the Grand Ballroom of The Mandarin Oriental [in New York] when it gets narrowed down to the top five,” commented Jill Belasco, chair of The Fragrance Foundation board.

The Foundation also is delighted to welcome this year's breakfast host Janice Huff, chief meteorologist for WNBC TV New York.

Luxe Women

Luxe Men

Nouveau Niche Women

Nouveau Niche Men

Broad Appeal Women

Broad Appeal Men

Specialty Brand Women

Direct To Consumer Men

Best Packaging of the Year—Luxe Women (due to ties there are 12 finalists)

Best Packaging of the Year—Luxe Men

Best Packaging of the Year—Broad Appeal Women

Best Packaging of the Year—Broad Appeal Men

Media Campaign of the Year—Women

Media Campaign of the Year—Men

Bath & Body Line of the Year

Interior Scent Collection of the Year (due to a tie there are 11 finalists)

Out of the top ten, five finalists in the following categories will be announced at The FiFi Finalists Breakfast:

Finalists for "Editorial Excellence in Fragrance Coverage" in the following categories will be announced and the winners presented with a FiFi Award at the breakfast:

Also, finalists in the Perfumer Extraordinaire category will be announced at the breakfast.