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The Case for Fragrance Family Loyalty

By: Laura Donna, Consumer Fragrance Education, LLC
Posted: May 23, 2012, from the June 2012 issue of GCI Magazine.

page 8 of 8


The author would like to thank Michael Edwards for his inspiration and encouragement, and Patrick Harrington of the University of Connecticut Department of Statistics for his skillful analysis of the data.


  1. M Zarzo and DT Stanton, Understanding the underlying dimensions in perfumers’ odor perception space as a basis for developing meaningful odor maps. Attention, Perception and Psychophysics, 71, 225–247 (2009)
  2. L Donna, Fragrance Perception: Is Everything Relative? Perfum Flavor, 34(12), 26–35 (2009)
  3. M Edwards, Fragrances of the World: Parfums du Monde 2008, 24th ed, Fragrances of the World, Sidney (2008)