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Fragrance Foundation Reveals 2013 FiFi "Indie" Nominees

Posted: January 18, 2013

The Fragrance Foundation has announced the official Indie nominees for The Fragrance Foundation (FiFi) Award, which honors the companies and individuals who created provocative new fragrances in 2012.

The award, in its second year, recognizes creativity, artistry and entrepreneurial spirit. Elizabeth Musmanno, The Fragrance Foundation's president, will announce the five finalists at the annual award presentation hosted by Elements Showcase on Jan. 28, 2013.

“This Indie award celebrates innovation, and I find it one of the more exciting areas in the fragrance industry today,” said  Musmanno. “The Fragrance Foundation is proud to support the efforts of these innovators.”

“The Indie brands are a driving creative force in the fragrance industry,” added Frederick Bouchardy, co-founder of Elements Showcase. “We applaud their artistry and contribution to our industry.”

”Indie” is defined as an established brand that has been on the market for at least two years, is not distributed or owned by a large company and is sold in one to 50 stores in the U.S.

The official 30 Indie fragrance nominees recognized by The Fragrance Foundation and the Indie committee are: