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Avon to Launch Ironman Fragrance Collection

Posted: October 3, 2008

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"The global scope and synergies of our brands made partnering with Ironman a natural fit," said Hostalery. "The values behind Ironman and the Ironman Triathlon really resonated with the entrepreneurial spirit of Avon. Ironman represents excellence, determination, positive ambition and a well-balanced nature. It is aspirational, yet grounded, something our Avon customers can relate to."

The signature scent of the Ironman collection, developed by Drom fragrance house, is a fusion of citrus and spices spiked with rich woods. Top notes of ginger, lime and violet mingle with mid notes of nutmeg, rain mist accord and vetiver, and are grounded in a base of patchouli, cedarwood, wiliwood accord and tree moss. The fragrance comes in a bottle with a top designed to look like a bike grip, one of the disciplines seen in Ironman, evoking the athleticism that inspires the fragrance. The black-on-black carton features icons of each of the triathlon sports—with a footprint representing running, waves representing swimming, and tire tread representing cycling.

Ironman competitor Matt Miller is the face of the collection. The fragrance launches globally in April 2009. The U.S. launch will follow in May 2009.