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Unique Naturals by Design
By: Nancy Jeffries
Posted: October 13, 2008, from the April 2006 issue of GCI Magazine.
page 4 of 4
- O, meaning ownability, to identify fine fragrance olfactive signals that overlap less with other product categories;
- D, for disruption, to identify signals that are differentiated from other fine fragrances on the market; and
- R, for relevance, said to be its single strongest predictor of fragrance sales. The technology is designed to allow for greater flexibility and creativity in fragrance design, ultimately translating into true fragrance innovation and strong sales performance.
Uniting fragrance, an end in itself, with business success and consumer demand, is an ongoing adventure, and a mandate, for this industry. Ultimately, aesthetics, science, strategy and nature, will continue to support the cycle.