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Scent Sleuth: Holiday Fragrance Mania
By: Nancy C. Hayden
Posted: January 8, 2007
page 4 of 4This fragrance mania will continue as long as marketers strive to keep their bottom lines increasing while maintaining or improving their market share. They will put the demands on the fragrance supply house and challenge them to deliver new scents.
A future column will cover how the perfumers meet these challenges and how time and energy are portioned out in the customer-supplier relationship.