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Home Fragrance Solutions—High-tech and Down-to-earth

By: Eric Albee
Posted: November 9, 2009, from the November 2009 issue of GCI Magazine.

Slatkin & Co.’s Scentbug features a battery-powered fan that works to stream fragrance into the air. Drops of scent oil are added to the included pad. Consumers have control of the amount of fragrance used, and thus their fragrance experience and spend.

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Will brands embrace the use of these materials and components that will help to drive the cost of implementation down? These are questions yet to be fully answered. The materials and technologies are available now to make green air freshener devices that provide top fragrance performance. Product developers and manufacturers need to continue embracing these new technologies, while brands need to ask for these technologies and continue to offer them to consumers.

Eric Albee is president of Aromatic Fusion, Inc., a company focused on developing advanced fragrance delivery technologies and providing full turnkey product development, engineering and manufacturing.