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Bottega Veneta and Coty Sign Fragrance License Agreement
Posted: December 7, 2009
Bottega Veneta and Coty Inc. announced the formation of an exclusive partnership to create, develop and distribute a line of fragrances under the Bottega Veneta name. This will be Bottega Veneta's first fragrance collection.
Founded in the mid-1960s, Bottega Veneta is positioned as a prestigious luxury lifestyle brand—marketing handbags, women's and men's ready-to-wear, luggage and fine jewelry. Tomas Maier, the creative force behind the renaissance of Bottega Veneta, has evolved a signature concept of luxury based upon outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials.
"This partnership with Coty Prestige enables Bottega Veneta to enter the fragrance market in a very strong position, thanks to the unique attributes of both companies," stated Marco Bizzarri, president and CEO, Bottega Veneta.
"Bottega Veneta remains one of the world's premier designer labels and architects of fashion," said Bernd Beetz, CEO, Coty Inc. "Reputed for sophistication and elegance, the dynamic brand is both a natural fit and winning partner for Coty. Coty is excited to join with Bottega Veneta to produce what's sure to be a global sensation."
"Bottega Veneta is one of the most refined and respected Italian luxury houses. They have a unique culture of exclusivity and a constant drive for innovation. Fragrance is a new opportunity for this successful company and we are looking forward to working with them to capture their incomparable style in an olfactive identity," said Michele Scannavini, president, Coty Prestige.