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The Story in Scent

Posted: September 6, 2007
Back to the September Issue

In the world of beauty and beyond, fragrance is a critical component of countless products. Consumers look for scents that individualize their experience—be it in the spa, at home or through personal care products. But while demands for creativity have been answered to some degree, quantifying the whims of the consumer can be a bit more complicated.

Fashionably Scented
Artisan fragrances are seeing a resurgence, thereby reviving the industry’s art form status. Symine Salimpour, owner of Hors La Monde, is launching Shiloh, created with Michel Roudnitska. The fragrance from this fashion company showcases the artesian at work. The top notes are cedarwood and patchouli, complemented by bergamot oil and a hint of rose. An imminent U.S. launch has been scheduled.

Holiday Clean
Celebrating its 200th anniversary, Lanman and Kemp-Barclay & Co. introduced five holiday collections of bath products in a variety of scents, including its Florida Water cologne. The collections are packaged in festive reusable containers, including sleighs.

Artistic Wrapping
Fine fragrances provide a sense of the luxurious. Part of their appeal is not just the scent itself, but the packaging that houses it.
To be released at U.S. department stores in October 2007, DKNY Delicious Art features Be Delicious, a fragrance with an original abstract design created by artist Yoon Lee that uses signature acid green on a black and white base to suggest the neverending motion of two-way traffic.