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New in Fragrance

Apr 20, 2016 | 03:19 PM CDT

How to Position a Natural Brand

By: Wendi Berger, Pour le Monde

Find your white space, define who you are, understand the challenges of sourcing truly natural ingredients and tell your story, authentically.

Mar 16, 2016 | 03:11 PM CDT

Drew Barrymore Inspires Creativity With The Fragrance Foundation

Barrymore will speak at The Creatives—a fragrance forum designed to inspire, educate and enlighten the fragrance community with the goal of creating a think tank to highlight certain topics in the fragrance industry.

Mar 02, 2016 | 03:02 PM CST

Victoria’s Secret Launches New Fragrance

xo, Victoria

Victoria Secret’s xo, Victoria is part of the floral fragrance family and consists of Eau de Parfum, fragrance lotion, fragrance mist and Eau de Parfum rollerball.

Feb 23, 2016 | 12:12 PM CST

Report Shows Difficulty for Specialty Fragrance

FFPS discloses flat turnover for 2015.

Feb 05, 2016 | 10:41 AM CST

Organic, Mood-Altering Fragrance Launched in U.S.

Extraits d’ Emotions

Acorelle’s Extraits d’ Emotions is a collection of fragrances, which can change a user’s mood.

Jan 21, 2016 | 08:59 AM CST

Natalie Wood Remembered in a Fragrance

Natalie Eau de Parfum

Crafting Beauty’s Natalie Eau de Parfum was created in memory of Natalie Wood, whose favorite scent was gardenia.

Jan 14, 2016 | 10:32 AM CST

Britney Spears Says 'Aloha' With New Fragrance

Maui Fantasy

Multi-platform artist introduces new fragrance that she feels embodies all aspects of Maui's tropical paradise.

Dec 04, 2015 | 04:19 PM CST

Social Media Personality Launches New Fragrance


The collaboration of Xyrena and Sebastian Olzanski marks one of the first signature fragrances from a social media personality.

Nov 10, 2015 | 11:54 AM CST

InnoCos Digital NY 2015 Part 1: Fragrance Retail's Opportunity to Convert

By: Jeb Gleason-Allured, Editor in Chief

Event illuminated what works and what doesn't for prestige fragrance consumers across channels, including advertising, tips, sampling, promotions, in-store advice and more.

Oct 18, 2015 | 10:01 AM CDT

Packaging and Consumer Connection

By: Text and Bottle Design by Foti Flogera, FF Des…

Perfume is an affordable luxury that expresses our emotions, a tale of dreams, sensitivity and powerful ambitions. A well-crafted perfume bottle stimulates a festivity of human emotions which can be awakened visually, bringing back old memories, like a summer holiday on an island or a melancholic rainy afternoon in the country, emotions which can be further stimulated and enhanced by the perfume through the sense of smell, giving a lasting impression.