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Fragrance
New in Fragrance (page 7 of 76)
Dec 06, 2013 | 02:00 PM CST
The Art and Business of Scent
By: Nicole Urbanowicz
The creation of a fragrance and the packaging, marketing and PR outreach collide in the development of a successful fine fragrance product.
Dec 06, 2013 | 10:22 AM CST
Davidoff Cool Water Ads Put on Hold
Coty announced it is revising its strategy for the fragrance, for which actor Paul Walker served as a spokesman.
Dec 05, 2013 | 02:42 PM CST
2014 Art of Packaging Award Gala Set to Honor Mary Kay Inc.
The 2014 Art of Packaging Award Gala, which will be held May 6, 2014, in New York, will recognize the engaging beauty and fragrance packaging work of Mary Kay Inc., with Mary Kay CMO Sheryl Adkins-Green to be on hand to accept the award.
Dec 02, 2013 | 11:40 AM CST
Consumers Need to Push Sustainability in Order for Beauty Brands to Follow Suit
Recent editions of the Sustainable Cosmetics Summit in Europe and Asia have found consumer desire for more earth-friendly, sustainable products and brands will likely have a bigger effect on the beauty industry.
Dec 02, 2013 | 11:25 AM CST
CEW(UK), Boots UK Team Up for 2014 Beauty Awards
The organizations announced a new agreement that will see Boots UK become title partner of the CEW(UK) Beauty Awards for 2014.
Nov 26, 2013 | 10:47 AM CST
Essentials Report, New Line and Shape Launches, and More Beauty Packaging News and Launches for Late November 2013
Learn the hottest trends from Luxe Pack Monaco's trend hunters, as well as new launches from Fusion Packaging, Aptar Beauty + Home, Neopac, New High Glass, Pearlfisher and more.
Nov 25, 2013 | 04:15 PM CST
Product Attraction in Fine Fragrance
By: Sheherazade Chamlou
What it takes to push the frontiers of iconic fragrance packaging.
Nov 25, 2013 | 04:01 PM CST
Packaging as Added Value
By: Abby Penning
Packaging for beauty must be functional and attractive, but it also increasingly needs to offer additional benefits to both the consumer and the brand.
Nov 25, 2013 | 11:59 AM CST
Universal Scent Appeal
By: Rick Ruffolo
Fragrance is not inherently masculine or feminine, and finding the notes that appeal to both men and women is a key to a cross-gender winner.
Nov 25, 2013 | 11:42 AM CST
The Beauty of Latin America
By: Cristina Kroll
Sustained growth in beauty in Latin America is turning the tables on traditional leading beauty markets.