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Brands should consider how virality can become a strategy and how discovery-driven content can strengthen brand curiosity and engagement.
Top 10 Beauty Brands Across Categories According to Spate
Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.
Dec 17th, 2025
Beauty is experiencing a clear shift in how young people approach beauty.
The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?
Chanel has announced BTS member Jung Kook as global ambassador for fragrances and beauty.
Chanel Appoints BTS Member Jung Kook as Global Ambassador for Fragrances and Beauty
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According to Danielle Louise, beauty expert at Fresha, the global data points to one clear pattern: “Warm, sweet, comfort-driven fragrances—vanilla, caramel, marshmallow, amber—are dominating every market. These scents feel nostalgic, they last for hours and they’re incredibly wearable. Celebrity brands are tapping into that shift perfectly.”
Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield
Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”
Dec 10th, 2025
Unica's Triple-Mix Bottle: Effortless Dispensing for Multi-Formula Products
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Unica's Triple-Mix Bottle: Effortless Dispensing for Multi-Formula Products
Unica Packaging’s Triple-Mix Bottle is a new three-chamber packaging designed to simplify the delivery of complex multi-formula products. The Triple-Mix Bottle uses a unique single pump design that ensures effortless dispensing of your multi-formula product.
Nov 4th, 2025
“At this time of transformation, when we are reimagining our future and our place in the world, PANTONE 11-4201 Cloud Dancer is a discrete white hue offering a promise of clarity,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
Pantone's Color of the Year 2026 Inspires Serenity and Fresh Starts
The 2026 color of the year, Pantone 11-4201 Cloud Dancer, serves as a symbol of calm, signaling new beginnings in a frenetic society.
Dec 5th, 2025
eos Cashmere Body Mists are available in eight scents.
eos Enters Fragrance Mist Category with Cashmere Body Mist Collection
The Cashmere Body Mists include skin-friendly ingredients, such as hyaluronic acid and aloe.
Dec 5th, 2025
The 2025 Black Friday and Cyber Monday campaign period was Nov. 12 through Dec. 1. The 2024 Black Friday and Cyber Monday campaign period was Nov. 13 through Dec. 2.
TikTok Shop Sees Over $500M in Sales During BFCM Weekend
This holiday season, TikTok sees exponential growth during the four-day shopping period, driven by personalized, discovery-driven shopping in real-time.
Dec 4th, 2025
Sweet Tooth Lemon Pie includes fragrance notes of Italian bergamot, candied lemon zest, condensed milk and graham cracker crust.
Sabrina Carpenter Adds Sweet Tooth Lemon Pie to Fragrance Collection
“This fragrance feels fun, happy, and a little nostalgic which is the perfect combination," said Carpenter.
Dec 2nd, 2025
The collection comes to life through a collaboration with Pininfarina, the Italian design house.
Lancome Celebrates 90 Years with New Italian-Designed Collection
Lancôme celebrates 90 years with a new collection of classic products redesigned by Italian design house Pininfarina.
Dec 1st, 2025
The transaction will be led by Palix Unlimited, alongside David Benedek, founder of the brand.
LVMH Makes Minority Investment in BDK Parfums
Joël Palix, founder of Palix Unlimited, said, "From day one, our mission was clear: identify the ideal partner to support BDK Parfums’ creative ambition and artistic independence..."
Dec 1st, 2025
For the total season between November 1 and November 28, Adobe reports $123.17 billion spent, a 7.2% increase YOY. For mobile spending, Adobe reports $65.5 billion, a 7.1% increase YOY, and for BNPL, a total of $9.0 billion, representing an 8.6% increase YOY.
770% Increase in AI-Driven Traffic and BNPL Mobile Payment Options Drive Holiday Season Spending
Adobe has released its 2025 holiday shopping data, highlighting the rise of mobile spending, BNPL shopping methods and the rapid acceleration of AI-driven traffic.
Dec 1st, 2025
Among American perfume users, scent and price outweigh brand in fragrance choices.
New Fragrance Data: Scent and Price Matter Most, with 57% Spending Under $50
A recent report from YouGov explores new consumer data on American perfume users, showcasing how scent and price impact fragrance choices.
Nov 24th, 2025
The woody fruity eau de parfum explores a darker, more seductive dimension of Eilish's fragrance artistry.
Where Dark Meets Light: Billie Eilish Announces New Fragrance
Billie Eilish has announced the launch of her newest fragrance, Your Turn II, a woody-fruity composition that plays with the contrast of light and dark.
Nov 24th, 2025