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New in Fragrance (page 85 of 88)

May 10, 2007 | 09:21 AM CDT

Fragrance Gains in 2006

By: Briony Davies

According to Euromonitor International’s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market.

May 09, 2007 | 02:15 PM CDT

Packaging Signature Scents

By: Annette Green

Annette Green, president emeritus, The Fragrance Foundation, provides GCI with insight into the evolution of fragrance, the unique challenges in designing packaging for fragrances and her thoughts on fragrance consultant Victoria Frolova’s “best things about fine fragrances now” and their impact on packaging.

May 04, 2007 | 01:22 PM CDT

Selling and Marketing Scents

By: Nancy Jeffries

On April 12, The Fragrance Foundation presented a panel discussion at New York’s Museum of Television and Radio. Selling Scents II: Non-traditional Ways to Sell and Market Fragrancewas the second in a series...

May 04, 2007 | 01:18 PM CDT

Odor Preferences Focus on Think Tank

From left, Maria Ianni, senior fragrance category specialist, NPD Beauty; Rochelle Bloom, president, The Fragrance Foundation; Rachel Herz, professor and author, Brown University, at The Fragrance Foundation’s Think Tank presentation.
By: Nancy Jeffries

Odor Preferences Focus on Think Tank The Fragrance Foundation held its first Think Tank presentation of the year in March. The event, Odor Preferences: Developing Fragrances for the Global Market, was held...

May 04, 2007 | 09:53 AM CDT

CEW’s Newsmaker Forum: Coty’s Beetz

From left, Cosimo Policastro, executive vice president, Givaudan; Carlotta Jacobson, president, CEW; Bernd Beetz, CEO, Coty, Inc.; Catherine Walsh, senior vice president, American fragrances, Coty Prestige, CEW board member; and Jill Scalamandre, group vi
By: Nancy Jeffries

Cosmetic Executive Women held a recent Newsmaker Forum entitled Reinventing the Fragrance Conversation. The March 28 event featured Bernd Beetz...

May 03, 2007 | 04:40 PM CDT

Marketing Matters: Leveraging Scent to Deliver on Brand Promise

By: Liz Grubow

Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.

May 03, 2007 | 04:28 PM CDT

Emotional Packaging

By: Jeff Falk

As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.

May 03, 2007 | 04:22 PM CDT

Scent: New Frontiers in Branding

By: Nancy Jeffries

Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.

Apr 03, 2007 | 12:52 PM CDT

2007 Top Ten Hot Flavors & Fragrances

By: Bell Flavors & Fragrances

Apr 02, 2007 | 10:49 AM CDT

Scent Sleuth: The Fragrance Dilemma

By: Nancy C. Hayden

The current world of fragrance supply demands creativity, networking and “homework” from smaller brands looking for suppliers.