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New in Fragrance (page 86 of 89)

May 04, 2007 | 09:53 AM CDT

CEW’s Newsmaker Forum: Coty’s Beetz

From left, Cosimo Policastro, executive vice president, Givaudan; Carlotta Jacobson, president, CEW; Bernd Beetz, CEO, Coty, Inc.; Catherine Walsh, senior vice president, American fragrances, Coty Prestige, CEW board member; and Jill Scalamandre, group vi
By: Nancy Jeffries

Cosmetic Executive Women held a recent Newsmaker Forum entitled Reinventing the Fragrance Conversation. The March 28 event featured Bernd Beetz...

May 03, 2007 | 04:40 PM CDT

Marketing Matters: Leveraging Scent to Deliver on Brand Promise

By: Liz Grubow

Brands, through signature scents and unique delivery systems, are using scent association to deliver a pleasurable experience to the consumer.

May 03, 2007 | 04:28 PM CDT

Emotional Packaging

By: Jeff Falk

As beautiful as fragrance bottles can be, their true splendor lies in their ability to connect fragrance and consumer and entice a purchase.

May 03, 2007 | 04:22 PM CDT

Scent: New Frontiers in Branding

By: Nancy Jeffries

Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.

Apr 03, 2007 | 12:52 PM CDT

2007 Top Ten Hot Flavors & Fragrances

By: Bell Flavors & Fragrances

Apr 02, 2007 | 10:49 AM CDT

Scent Sleuth: The Fragrance Dilemma

By: Nancy C. Hayden

The current world of fragrance supply demands creativity, networking and “homework” from smaller brands looking for suppliers.

Apr 02, 2007 | 10:10 AM CDT

The Spirit of the Brand

By: Jeff Falk

Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.

Mar 01, 2007 | 09:44 AM CST

Celebrity Fragrances Lose Appeal

Market over-saturated with new products; Euromonitor International forecasts move toward premium products and central role for ingredients...

Feb 20, 2007 | 01:46 PM CST

Rules & Revelations: Fragrance Regulations Demystified

By: Carl Geffken

The casual fragrance consumer is unaware of the degree of sophistication and obligatory controls facing fragranced-product manufacturers.

Feb 02, 2007 | 03:49 PM CST

Sandalwood Yield Exceeds Predictions

TFS Corp. Ltd. (Perth, Australia) has announced that heartwood development in its Indian sandalwood trees has met or exceeded yield predictions. The company...