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New in Fragrance (page 87 of 88)

Dec 04, 2006 | 03:46 PM CST

Fragrancing with Intent

By: Nancy Jeffries

Fragrance is an intimate communicator. Whether it’s the heady aroma of tropical flowers or a subtle abstraction, fragrances are evocative and powerful triggers. Perfumers have plumbed the depths of aromatic expression throughout the ages, and contemporary perfumers continue to experiment with both personal fragrances and home fragrances.

Nov 15, 2006 | 09:52 AM CST

Sugar Lounge at Trump Tower

By: Nancy Jeffries

Firmenich presented a journey through the sweet spots of fragrance at Trump Tower as part of Fragrance Week...

Oct 31, 2006 | 10:49 AM CST

Fragrance Week at Trump Tower

By: Nancy Jeffries

Rochelle Bloom, president, The Fragrance Foundation, welcomed attendees to Fragrance Week’s opening breakfast at New York’s Trump Tower, October 16. This year, Bloom noted that the emphasis of...

Oct 13, 2006 | 11:42 AM CDT

Mass Fragrances Boom in Brazil

Fragrances in Brazil showed dynamic growth between 2000-2005, with an increase of more than 180% in current value terms, according to the new Fragrances in Brazil report from Euromonitor International. Mass men's fragrances recorded the most impressive growth, increasing by 248% over the same period. Click the headline for more...

Oct 12, 2006 | 02:22 PM CDT

Thierry Mugler Blends Literature, Cinema and Perfumery

A scene from DreamWorks Pictures and Constantin Film’s “Perfume: The Story of a Murderer.”
By: Nancy Jeffries

Vera Strübi, worldwide president, Thierry Mugler Parfums, welcomed editors to the French Embassy in New York City to experience an “olfactive voyage.” The occasion was the imminent launch of an olfactive interpretation of the soon to be released film “Perfume,”...

Oct 05, 2006 | 11:53 AM CDT

Growth for the Long-term

By: Briony Davies

The mature luxury fragrance sector is seeing rejuvenation in some markets. Euromonitor International looks at key regions and some future strategies for maximizing the category’s potential.

Oct 05, 2006 | 11:37 AM CDT

Le Petit Prince Literary Launch

By: Nancy Jeffries

BerjangUSA, the U.S. distributor of the Le Petit Prince line of children’s fragrances, celebrated the 60th birthday of The Little Prince, the book that inspired the line...

Sep 28, 2006 | 01:03 PM CDT

Fragrance Naturals and the Like

By: Nancy Jeffries

The Fragrance Foundation’s Junior Advisory Board presented a panel discussion called Let’s Talk About Naturals in Fragrance at The Park in New York City’s Chelsea. Fragrance Foundation president Rochelle Bloom welcomed...

Sep 07, 2006 | 11:08 AM CDT

CTFA Hosts Fragrance Day

By: Nancy Jeffries

CTFA goes to Capitol Hill to impart the scientific, technological and physiological elements involved in creating fragrances...

Aug 30, 2006 | 12:32 PM CDT

New Celebrity Fragrances Boost Category

Fragrance sales in the United States saw 3% growth in 2005, showing improvement over the 2% growth rate in 2004. Additionally, several new celebrity fragrances introductions helped increase demand for premium women’s fragrances. Premium women’s fragrances led growth in fragrances in 2005, with an increase of 5%. Massive advertising and marketing campaigns for new products boosted growth in both men’s and women’s premium fragrances with premium men’s gaining 3% in value sales terms.

The performance of mass fragrances was not as good as premium fragrances, with decreases in the sector attributed to a lack of new product innovation. The increased availability of premium fragrances in mass market channels such as drug stores, Target, and Wal-Mart have continued to reduce demand for mass fragrances, which hold less allure for consumers.

Market Share of Fragrance Sectors - 2005

Premium vs. Mass Women’s Fragrances 2000-2005

Euromonitor: For Cosmetics & Toiletries Market Reports