Segments Sponsored by
Beaute Prestige International USA (BPI USA), the U.S. division of the Paris-based luxury fragrance company and a division of Shiseido Americas Corporation, entered into an exclusive, multi-year agreement for the sales, marketing and distribution of Ferragamo Parfums S.p.A. fragrances within the U.S. Financial terms of the agreement were not disclosed.
Ferragamo Parfums has been distributed in the U.S. since 2001. The company currently develops and distributes 20 individual scents for men and women, and it is currently carried in several U.S. department and specialty stores, including Bloomingdale's, Lord & Taylor, Macy's, Neiman Marcus and Nordstrom.
"For the past 80 years, the Ferragamo name has been synonymous with uncompromising quality, exquisite craftsmanship and an unwavering dedication to its brand heritage," says Patrice Beliard, president of Beaute Prestige International USA. "These key attributes are precisely aligned with BPI's own core values, and directly reflect the types of partnerships we seek out. Having personally watched the Ferragamo brand develop over the past several years into a reference in the luxury lifestyle segment, I could not be more pleased to enter into this new partnership with the fragrance division. I have every confidence that BPI USA's proven experience will firmly position the Ferragamo fragrance brands for long-term success in the US market."
"We are proud to partner with a company that is so deeply committed to luxury all over the world," says Luciano Bertinelli, CEO of Ferragamo Parfums S.p.A. "Our new partnership will reinforce our long-term strategy and high level brand positioning in the US market."
The new distribution agreement will be effective as of April 1, 2013.