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The Scent of New Horizons

By: Rob Walker, Euromonitor International
Posted: October 18, 2013, from the November 2013 issue of GCI Magazine.

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Innovation, as always, is at the hub of the global battleground. It is as key to the teen/tween market as it is to capturing a bigger market share in China.

A Pleasing Outlook

After a sticky period, there is a sense that global market conditions are looking up. Middle-class confidence is returning in the U.S., and to some extent in parts of Western Europe too. China’s consumption engine continues to steam ahead despite recent jitters concerning a cooling economy, and new frontiers are opening up in Africa and the Middle East. The clouds have not lifted altogether, but the horizon is definitely clearer. Cue a burst of new opportunities.

Rob Walker is a senior fast-moving consumer goods analyst with Euromonitor International. He can be contacted at rob.walker@research7.euromonitor.com.