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Brazil's Salon Hair Care Market Lagging

By: Sérgio Rebêlo
Posted: August 25, 2011

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The array of existing opportunities in this market is enormous, and incorporates different sectors of the overall market and supply chain (services, salon professionals, suppliers of products, etc.).

Entrepreneurs interested in engaging in this sector should be aware of its trends and rising demands. Brand management/concept, relationship with customers, specialized and qualified professionals, incentive to innovation, good business rapport with suppliers, and development of a specialized retail niche are certainly key factors in determining success.

Sérgio Rebêlo is the managing director for Factor de Solução Consultoria e Participações Ltda, an affiliate company of The Kline Group—Latin America.