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In Ranking Brand Engagement, Delighting Consumers Continues to Be Key to Brand Connection

Posted: February 9, 2012

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Facial Moisturizer (Luxury)

  1. Elizabeth Arden
  2. Lancôme
  3. Chanel
  4. Clinique
  5. Estée Lauder
  6. Clarins
  7. Shiseido

Hair Color

  1. Clairol
  2. L’Oréal
  3. Revlon
  4. Garnier

Hair Conditioner

  1. Pantene
  2. Herbal Essences
  3. Suave
  4. Aveda/L’Oréal (tie)
  5. Neutrogena
  6. Garnier

Hair Shampoo

  1. Pantene/Breck (tie)
  2. Organix
  3. Herbal Essences
  4. Garnier
  5. Suave
  6. Dove
  7. L’Oréal

For the Brand Keys 2012 survey, 49,000 consumers, 18 to 65, drawn from the nine U.S. census regions, self-selected the categories in which they are consumers, and the brands for which they are customers. Seventy-five percent (75%) were interviewed by phone, 20% via face-to-face interviews (to account for today’s population, who are cell phone-only consumers), and the remaining consumers assessed categories and brands online.