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Hair Care
In Ranking Brand Engagement, Delighting Consumers Continues to Be Key to Brand Connection
Posted: February 9, 2012
page 3 of 4
Facial Moisturizer (Luxury)
- Elizabeth Arden
- Lancôme
- Chanel
- Clinique
- Estée Lauder
- Clarins
- Shiseido
Hair Color
- Clairol
- L’Oréal
- Revlon
- Garnier
Hair Conditioner
- Pantene
- Herbal Essences
- Suave
- Aveda/L’Oréal (tie)
- Neutrogena
- Garnier
Hair Shampoo
- Pantene/Breck (tie)
- Organix
- Herbal Essences
- Garnier
- Suave
- Dove
- L’Oréal
For the Brand Keys 2012 survey, 49,000 consumers, 18 to 65, drawn from the nine U.S. census regions, self-selected the categories in which they are consumers, and the brands for which they are customers. Seventy-five percent (75%) were interviewed by phone, 20% via face-to-face interviews (to account for today’s population, who are cell phone-only consumers), and the remaining consumers assessed categories and brands online.
