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In Ranking Brand Engagement, Delighting Consumers Continues to Be Key to Brand Connection

Posted: February 9, 2012

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“At a time when brands are struggling to differentiate themselves and to find ways to profitably engage with customers, the changes in the 2012 Brand Keys’ CLEI serve as a benchmark for marketers. Products and services that respond with a meaningful consumer-centric view of their category—delighting the customer based on predictive loyalty metrics—stand to gain the most, and will establish themselves as this decade’s brand leaders,” concluded Passikoff.

The complete listing of the 83 category rankings can be found at Brand Keys.