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In Ranking Brand Engagement, Delighting Consumers Continues to Be Key to Brand Connection
Posted: February 9, 2012
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“At a time when brands are struggling to differentiate themselves and to find ways to profitably engage with customers, the changes in the 2012 Brand Keys’ CLEI serve as a benchmark for marketers. Products and services that respond with a meaningful consumer-centric view of their category—delighting the customer based on predictive loyalty metrics—stand to gain the most, and will establish themselves as this decade’s brand leaders,” concluded Passikoff.