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From Global to Local and Back Again

By: Cara Eaton, Christophen Toumit and Regan Tillou
Posted: April 27, 2012, from the May 2012 issue of GCI Magazine.

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The data that is the basis for this contribution was developed collaboratively by Croda’s innovation teams around the world and published in a brochure titled Global Hot 10: Hair Care Favorites, available at Samples of all 10 formulation prototypes are also available on request by contacting Croda.

Cara Eaton is marketing manager, communications, for Croda Inc in Edison, NJ. She manages Croda’s North American communications programs, including advertising, e-seminars, direct mail, website and other communications initiatives. Cara holds a bachelor’s degree in English literature from Bowdoin College in Brunswick, ME, and is a member of the Society of Cosmetic Chemists and Cosmetic Executive Women.

Regan Tillou is the marketing manager, hair care for Croda Inc. She started her career with L’Oréal as a development chemist in Clark, NJ, and also spent two years working as an engineer for L’Oréal in France. Tillou holds a bachelor’s degree in chemical engineering from Cornell University.

Christophe Toumit is the marketing manager for personal care brands at Croda Inc, and is responsible for trends and market understanding in personal care, with a special focus on brands and consumer insights. Before joining Croda, Toumit spent four years at Firmenich Inc. in fragrance marketing for the personal care market. Before this, he worked for L’Oréal in Paris and held various domestic and international marketing positions in the L’Oréal Luxury Products division. He holds a master’s degree in Applied Economics and Management from ESSEC University in France and a bachelor’s degree in Biotechnology and Food Processing from Université de Technologie deCompiegne in France.