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Report Shows Hair Color Products' Resilience

Posted: August 16, 2012

U.S. salon hair color product dollars grew at 3.5% in 2011, according to a new report from Professional Consultants & Resources titled “2011 Professional Salon Hair Color Study.” The study shows that, at $730 million (manufacturers’ dollars), hair color is the largest fast-growing major category of salon products. As the economy emerges from recession, hair color is projected to grow even more rapidly over the next five years. Growth is due to increased salon visits, as new hair color and styles drive the growth of demi/semi permanents, permanents, lighteners and refreshers. Hair color service revenues at the salon level grew by 3.7%, as salon client visits increased and new hair color services for gray coverage and fashion color grew.

“A major surprise is that Sally Beauty’s Ion and other brands have experienced dramatic growth, making Sally the fourth largest hair color marketer, right behind L’Oréal, P&G and Goldwell. Schwarzkopf now ranks fifth,” says Cyrus Bulsara, president of Professional Consultants and Resources.

Other major findings detailed in the study include:

For more information or to order this report, contact Professional Consultants & Resources.