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Hair Care: A Push/Pull Market

By: Alexander Kirillov
Posted: May 1, 2008, from the May 2008 issue of GCI Magazine.

page 5 of 5

Perms and relaxants is the second-fastest growth area in the global hair care market as a result of the strong manufacturer focus on ethnic products, which accounts for the majority of the sales. The bulk of the increase in absolute terms comes from Brazil and South Africa. Notably, 2-in-1 products continued to decline in 2007 across almost all markets. Globally, the sector dropped by nearly 6% in real terms. In many markets, consumers are more aware of conditioners, and increasingly mistrusted the ability of 2-in-1 products to care for their hair.
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