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Hair Care Ingredients Nourish and Support
By: Nancy Jeffries
Posted: May 1, 2008, from the May 2008 issue of GCI Magazine.
page 4 of 5“Vegetable-derived Schercemol SHS ester and Schercemol 1818 ester are ideal for nurturing the hair,” adds Brian Vondruska, marketing manager, Noveon Consumer Specialties, a business unit of Lubrizol. “These elegant emollients are derived from oils of sunflower, soybean, olive, palm, castor, rapeseed and their blends. For care, conditioning and improving feel and shine, these emollient esters are functionally effective. Schercemol SHS ester, with a melting point near skin temperature, envelops the hair in richness while Schercemol 1818 ester imparts an irresistible sheen.”
The company also offers a new product that provides humidity resistance and hold, Fixate Superhold Polymer, which offers shine, low flaking, and antifrizz benefits as well. According to the company, curly hair treated with the polymer shows significantly less frizz at 25°C and 90% relative humidity than untreated hair.
An increasingly educated marketplace continues to demonstrate its interest in the latest hair care developments and solutions. Clearly, aesthetics, which add to the sensory appeal of the products, have combined with the demand for functionality to bring end product users the latest in nutrient-rich, state-of-the-art hair care, and this is in evidence on the shelves of retail venues from high-end salons to drug and specialty stores. The performance-driven product line from Nick Arrojo—a hairstylist and educator who began his career with Vidal Sassoon and founded New York’s Arrojo Studio—is a telling example of the drive toward the aesthetic/functionality synergy.
Integral to the line, a blend of vitamins, protective antioxidants and amino acids are designed to treat both the hair and the scalp. At the 12-unit line’s core is an exclusive Pro-Vitamin B-5 Complex, which is designed to moisturize, create shine, antioxidize, smooth the cuticle, promote hair growth and cell production, and improve scalp circulation. Vitamin B-5 is known for its ability to deliver health benefits to hair, while amino acids, the building blocks of proteins, help strengthen the hair and maintain its elasticity and movement. The Moisturizing Shampoo and Moisturizing Conditioner also contain an advanced Moisture-Plex formula comprised of five essential minerals, silicon, magnesium, copper, iron and zinc to aid binding of moisture to the hair shaft and promote hair growth, cell production and scalp circulation. The products sport the tagline, “Health Giving Hair Care” to emphasize the intended benefits.
Hard science and a healthy harvest of natural nutrients continue to form the backbone of hair care innovation. As customers become more in tune with health and balance in all facets of their lives, they are more likely to combine preventive measures with a regular rescue regimen to achieve the healthy, nourishing hair care they seek.