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A look at on-shelf products and their use of nourishing ingredients:
Antiaging Hair Care
Known for its botanical and vitamin-packed treatment products for hair, Phyto, which recently launched an antiaging hair system, helped pioneer botanical hair care. The Phytosolba laboratories in France have been creating hair treatment products since the 1960s, and utilize a range of botanicals and plants in the formulation of their treatment products. Key ingredients featured in the new Phytodensium Anti-Aging Shampoo and Phytodensium Anti-Aging Serum include walnut extract, which protects against free radicals and environmental stresses, while black currant seed oil (rich in gamma-linoleic acid, a rare essential fatty acid) works to regenerate.
Birch and horsetail leaf extracts supply lost minerals into the hair shaft, while Phyto’s exclusive botanical complex derived from potatoes is designed to increase hair’s strength and elasticity. In addition, each formula features ingredients to hydrate and rid the scalp of bacteria. Phytodensium shampoo contains the active ingredient Progenium, a complex molecule of xylitol and lacitol to rid the scalp of harmful bacteria caused by environmental aggressors, which can prematurely age hair, and marshmallow root extract to hydrate. Wood cellulose extract works to detangle and add shine.
Phytodensium Serum, according to the company, helps replace lost tyrosine with a plant-derived form to boost the production of melanin, which in turn slows down the graying of hair.