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Hair Color: Enhancing Results, Protecting Color

Posted: August 28, 2008, from the March 2007 issue of GCI Magazine.

page 3 of 3

“We have observed that customers are looking for new ideas from all avenues or sources available to them,” said Covey and Onyebuagu. “Consequently, we are always seeking new ideas to develop and present to our customers. Whenever we have identified a potential growth area or concept, we have initiated internally driven projects to ready ourselves for potential requests, or to present to customers who may find the concept interesting and marketable.

“Monitoring trends is very important to our business, hence we gather information from many sources ranging from store shelves to subscriptions to market research reports. We also attend technical seminars, conferences, etc., in order to stay abreast of new developments, concepts and technologies. Trade journals and magazines like GCI are also very good information sources for our organization.”