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A Feel for Innovation

By: Nancy Jeffries
Posted: September 2, 2008, from the September 2006 issue of GCI Magazine.

page 5 of 6

Products for Shine, Gloss, Sculpting and Straightening

Product performance is a top priority in hair care. With superior shine being among the most highly sought attributes for hair today, high performance ingredients have taken center stage. Dow Corning® 2-2078 Fluid is a silicone copolymer with both amino and phenyl functionality. Its amino functionality is said to enhance deposition and substantivity on hair, particularly damaged hair, while its phenyl functionality provides superior shine. According to the company, the liquid silicone resin also enhances straightening while providing heat and color protection. “The properties of this material suggest a range of benefits for ethnic hair care products, and have the ability to aid in straightening and protecting hair that is typically drier, curlier and more fragile, thus allowing formulators to create products that meet the specialized requirements of global markets,” said Beth Johnson, global hair care technology leader, Dow Corning.

For example, Frédéric Fekkai introduced Fekkai Glosing Sheer Shine Mist, which includes shine-reflecting olive oil extract and an exclusive blend of sheer silicones to impart brilliant and long-lasting shine, while helping to lock in moisture and keep strands soft and conditioned.

PureOlogy recently introduced an Anti-Fade Complex Glossing Mist™ with a blend of silicone technology, including panthenol, wheat amino acids and soy proteins, while utilizing a nanotechnology approach to color and thermal protection.

Repairing, Styling and Texturizing