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Men's Hair Care
By: Jeff Falk
Posted: July 8, 2009
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Are there ingredients that “define” a men’s hair care product?
Men are not so much interested in specific ingredients as they are in performance, scent and consistency.
Do men tend to look for more than just cleansing? Do they look for conditioning claims?
Men primarily look for a cleansing product, but view conditioning claims as an added bonus.
What other specific claims do men look for? “Vitamin and mineral fortified,” according to Croda Inc., was one of the top claims for hair conditioners in 2007. What are some of the top claims specifically for men’s hair care?