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A Revolution in Root Touch-ups: The Mixer

By: Nancy Jeffries
Posted: January 25, 2007
High tea at the Ritz-Carlton in New York provided the backdrop for an introduction to The Mixer, a new hair-coloring concept from Colour Revolution, a Toronto-based beauty firm. The January 10 launch was a New York follow-up to the product’s debut in July 2006, when Ruth Stern and Pauline Ashworth first introduced the concept.

After three and a half years of development, The Mixer is now available in New York at Clyde’s on Madison Avenue, as well as online at The product consists of an applicator with dual chambers that mixes color, and a developer for permanent color application to roots. The salon-quality product is not intended for all-over hair color, but is to be aimed at roots around the face, middle part and crown. In addition to offering no-mess application, it provides portability and convenience. Stern and Ashworth are positioning The Mixer as a beauty item, not a drugstore hair coloring product, and are working on plans to extend the product line.